COMPANY
Concentrix Catalyst
Concentrix Catalyst
PERIOD
Jan 2025
ROLE
Creative Lead / Producer
OVERVIEW
Branded content pilot for Hankook Tire's Design Innovation series, positioning the brand within design culture.
Independently developed and produced the project from concept to final delivery,
including client communication, creative direction, production, storyboard development, copywriting, motion graphics, AI-generated sound design, editing, and post-production.
The pilot established the visual and editorial foundation for the planned content series.
30s Version
ROLE
Creative Lead / Producer
OVERVIEW
Branded content pilot for Hankook Tire's Design Innovation series, positioning the brand within design culture.
Independently developed and produced the project from concept to final delivery,
including client communication, creative direction, production, storyboard development, copywriting, motion graphics, AI-generated sound design, editing, and post-production.
The pilot established the visual and editorial foundation for the planned content series.
30s Version
Content Creation Document
Content development materials
including cut boards, copy assets,
and content structure used during the planning process.
Content development materials
including cut boards, copy assets,
and content structure used during the planning process.
