COMPANY
Concentrix Catalyst
Concentrix Catalyst
PERIOD
Jan 2024 – Aug 2024
Jan 2024 – Aug 2024
ROLE
Creative Director
OVERVIEW
30-second TV commercial for LG KiloWatt Manager for Southeast Asian markets.
Responsible for the creative concept, visual development, illustration, and storyboard creation, while leading the creative direction throughout the production process from concept development to broadcast delivery.
The campaign recorded over 14.28 million views on LG Philippines' official channel, highlighting its strong reach and engagement within the region.
STORY BOARD
Creative Director
OVERVIEW
30-second TV commercial for LG KiloWatt Manager for Southeast Asian markets.
Responsible for the creative concept, visual development, illustration, and storyboard creation, while leading the creative direction throughout the production process from concept development to broadcast delivery.
The campaign recorded over 14.28 million views on LG Philippines' official channel, highlighting its strong reach and engagement within the region.
STORY BOARD
CREDITS
CLIENT: LG Electronics
AGENCY
Agency: Concentrix Catalyst Korea
Creative Director: Hyeona Won
Account Manager: Seunghun Ham
Account Executive: Sungjin Park
CLIENT: LG Electronics
AGENCY
Agency: Concentrix Catalyst Korea
Creative Director: Hyeona Won
Account Manager: Seunghun Ham
Account Executive: Sungjin Park
PRODUCTION
Production: Element
Executive Producer: Kwangseop Choi
Producer: Heejin Jang
Production: Element
Executive Producer: Kwangseop Choi
Producer: Heejin Jang
DIRECTION
Director: Donggil Kim
Assistant Director: Seongyoon Jung
Director: Donggil Kim
Assistant Director: Seongyoon Jung
ON SET
Director of Photography: Giho Nam
Gaffer: Deokjong Kim
Art: Seonghae Moon
Hair & Makeup: Hyea Moon
Stylist: Tazo
Casting / Model Agency: ITS Model
Location: Jon System
Director of Photography: Giho Nam
Gaffer: Deokjong Kim
Art: Seonghae Moon
Hair & Makeup: Hyea Moon
Stylist: Tazo
Casting / Model Agency: ITS Model
Location: Jon System
POST PRODUCTION
Edit: Post Azit
2D Motion Graphics: Post Azit
3D Motion Graphics: Post Azit
Color Grading: Colorgraph
SOUND
Sound Recording: Dr. Hook
Audio PD: Yuri Ahn
Edit: Post Azit
2D Motion Graphics: Post Azit
3D Motion Graphics: Post Azit
Color Grading: Colorgraph
SOUND
Sound Recording: Dr. Hook
Audio PD: Yuri Ahn